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This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.
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Book Description McGraw-Hill Australia, 2000. Paperback. Condition: New. Marketing Practical Approach: A Practical Approach Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Seller Inventory # 1111-9780074708583
Book Description McGraw-Hill Europe, 2000. Condition: New. book. Seller Inventory # M0074708589