Synopsis
This practical text provides case studies, exercises and examples, which place marketing theory in a real world context. This new edition integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.
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Marketing: A Practical Approach
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McGraw-Hill Education / Australia, 2003
ISBN 10: 0074712624
ISBN 13: 9780074712627
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Marketing: A Practical Approach
Published by
McGraw-Hill Education / Australia, 2003
ISBN 10: 0074712624
ISBN 13: 9780074712627
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Marketing: A Practical Approach
Published by
McGraw-Hill Education / Australia, 2003
ISBN 10: 0074712624
ISBN 13: 9780074712627
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Marketing
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ISBN 10: 0074712624
ISBN 13: 9780074712627
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Marketing
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ISBN 10: 0074712624
ISBN 13: 9780074712627
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Marketing
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ISBN 10: 0074712624
ISBN 13: 9780074712627
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