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The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances - Hardcover
Synopsis
With the global economy now a reality, the objectives of becoming internationally competitive and world class are imperatives for all successful businesses. Critical to this success - and to the development of sustainable and competitive advantage - will be the quality of relationships developed between customers and suppliers both internal and external to the organisation. Organisations worldwide use The Strategic Partnering Handbook as a guide for creating successful partnerships and alliances, and to improve their customer and supplier relationships generally.
Building on the principles detailed in previous editions and in keeping with an ever-changing business climate, this fourth edition presents fully revised case examples (including a brand new major case study), updated strategies and additional concepts.
This book is of great value to all partnering and alliance practitioners and an excellent toolkit for building robust and sustainable business alliances.
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About the Author
Tony Lendrum is CEO and Head Coach at Strategic Partnering Pty Ltd., a management consulting firm he formed in September 1994 to focus on the development of strategic partnering and alliance relationships.
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The Strategic Partnering Handbook
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Mcgraw-Hill Education / Australia, 2003
ISBN 10: 0074713264
ISBN 13: 9780074713266
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The Strategic Partnering Handbook
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The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances
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The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances
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Condition: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Seller Inventory # SEWV.0074713264.G