Selling: Managing Customer Relationships - Softcover

Rix, Peter; Buss, John H.; Herford, Graham

 
9780074715611: Selling: Managing Customer Relationships

Synopsis

This brand new edition reflects the substantial changes that have occurred in personal selling. It focuses on the two fundamentals of personal selling, consultation and persuasion, together with detailed coverage of customer relationship management strategies for practical success in the field.

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