Synopsis
This practical text provides case studies, exercises and examples, which place marketing theory in a real world context. This new edition integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.
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Marketing - A Practical Approach - 6E
Seller: Turn The Page Books, Sydney, NSW, Australia
Seller rating 5 out of 5 stars
Softcover. Condition: Good. 6th Edition. Some creasing to card cover. Internally very clean. 588 pages. No internal inscriptions. No torn or missing pages. This book is extra heavy and will involve extra post to countries out of Australia. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Australia; Education. ISBN/EAN: 9780074717516. Pictures of this item not already displayed here available upon request. Inventory No: 57004. Seller Inventory # 57004
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