Items related to Persuasion: Understanding, Practice, and Analysis

Persuasion: Understanding, Practice, and Analysis - Hardcover

Simons, Herbert W.

 
9780075538196: Persuasion: Understanding, Practice, and Analysis

Synopsis

This classic,research-based persuasion text has been revised and updated to incorporate current perspectives,research,and applications. The role of persuasion in society is explored through a wide variety of persuasive messages,including persuasive campaigns,social conflict,advertising,interpersonal relations,and many others. Both conflict and nonconflict situations are discussed.

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