Persuasion: Understanding, Practice, and Analysis

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9780075538196: Persuasion: Understanding, Practice, and Analysis

This classic,research-based persuasion text has been revised and updated to incorporate current perspectives,research,and applications. The role of persuasion in society is explored through a wide variety of persuasive messages,including persuasive campaigns,social conflict,advertising,interpersonal relations,and many others. Both conflict and nonconflict situations are discussed.

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Herbert W. Simons
Published by Mcgraw-Hill College (1986)
ISBN 10: 0075538199 ISBN 13: 9780075538196
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Simons, Herbert W.
Published by Mcgraw-Hill College (1986)
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Published by Mcgraw-Hill College (1986)
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Simons, Herbert W.
Published by Mcgraw-Hill College (1986)
ISBN 10: 0075538199 ISBN 13: 9780075538196
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Irish Booksellers
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Book Description Mcgraw-Hill College, 1986. Hardcover. Book Condition: New. book. Bookseller Inventory # 0075538199

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