Items related to Applications of Basic Marketing
Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.
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From the Publisher:
Designed for introductory undergraduate marketing courses
Full of illustrative examples highlight the application of marketing concepts
Key concepts introduced with examples and objectives at the start of each chapter
Internet exercises in each chapter
Important new terms defined and listed in a full glossary
Comprehensive cases section
About the Author:
Full of illustrative examples highlight the application of marketing concepts
Key concepts introduced with examples and objectives at the start of each chapter
Internet exercises in each chapter
Important new terms defined and listed in a full glossary
Comprehensive cases section
Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
"About this title" may belong to another edition of this title.
- PublisherMcGraw Hill Higher Education
- Publication date1998
- ISBN 10 0075617935
- ISBN 13 9780075617938
- BindingCD-ROM
- Rating
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