Advertising: What It Is and How to Do It

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9780077077648: Advertising: What It Is and How to Do It

Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.

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Roderick White
Published by Mcgraw Hill Book Co Ltd (1993)
ISBN 10: 0077077644 ISBN 13: 9780077077648
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Book Description Mcgraw Hill Book Co Ltd, 1993. Hardcover. Book Condition: New. 3 Sub. Bookseller Inventory # DADAX0077077644

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White Roderick
Published by The McGraw-Hill Company
ISBN 10: 0077077644 ISBN 13: 9780077077648
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Book Description The McGraw-Hill Company. Book Condition: New. pp. x + 246 , Illus., Maps. Bookseller Inventory # 58142166

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White, Roderick
Published by Mcgraw Hill Book Co Ltd (1993)
ISBN 10: 0077077644 ISBN 13: 9780077077648
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Book Description Mcgraw Hill Book Co Ltd, 1993. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-225-44-7469007

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