Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.
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Book Description Mcgraw Hill Book Co Ltd, 1993. Hardcover. Book Condition: New. 3 Sub. Bookseller Inventory # DADAX0077077644
Book Description The McGraw-Hill Company. Book Condition: New. pp. x + 246 , Illus., Maps. Bookseller Inventory # 58142166