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This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.
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- PublisherMcGraw-Hill Book Co Ltd
- Publication date1995
- ISBN 10 0077079507
- ISBN 13 9780077079505
- BindingHardcover
- Number of pages393
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Valuing Your Customers: Quality Database Marketing
Published by
McGraw-Hill Book Co Ltd
(1995)
ISBN 10: 0077079507
ISBN 13: 9780077079505
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Hardcover
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Valuing Your Customers: Quality Database Marketing
Published by
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(1995)
ISBN 10: 0077079507
ISBN 13: 9780077079505
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Valuing Your Customers: Quality Database Marketing
Published by
McGraw-Hill Book Co Ltd
(1995)
ISBN 10: 0077079507
ISBN 13: 9780077079505
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Hardcover
Quantity: 1
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Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-286062
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