Common sense has never been a hot management topic - but David Freemantle's latest book advocates common sense as the key to successful people management. This controversial, punchy and stimulating book lists simple, straightforward ideas which are designed to challenge managers and make them think 'this is common sense - so why don't I do it?' Forget management trends and the latest quick-fix solution but stick to basic principles such as 'pay well', 'eliminate favourtism' and 'listen and take action'. This book will make managers think seriously about how they manage their people to get the best from them.
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