Items related to Marketing Research
This fifth edition has been revised and extended. Divided into four parts, it covers: the evolution and development of marketing research; basic technologies such as sampling and data collection; specific systems like panel research, testmarketing and advertising research; and professional applications in consumer, industrial, international and services markets. New to this edition is a development of service industries section, research on marketing marketing research applications, new techniques developed in line with modern technologies and updated learning aids.
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About the Author:
Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK
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- PublisherMcGraw-Hill Book Co Ltd
- ISBN 10 0077091752
- ISBN 13 9780077091750
- BindingPaperback
- Edition number5
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Marketing Research
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Marketing Research (McGraw-Hill marketing for professionals series)
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Marketing Research (McGraw-Hill marketing for professionals series)
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Marketing Research (McGraw-Hill marketing for professionals series)
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ISBN 13: 9780077091750
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Marketing Research
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings With owner's name inside cover. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780077091750. Seller Inventory # 9755718
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Marketing Research
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780077091750. Seller Inventory # 8666815
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