The Business and Marketing Environment

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9780077092627: The Business and Marketing Environment

This text examines the internal and external environmental factors which affect vital management and marketing decisions. Specifically, the text provides a detailed analyses of the economic, political, social, technological and legal environments within which firms operate. Current issues given extended coverage include the ethical environment (including the effects of environmentalism) and the concept of the stake-holder in organizations. Throughout the text, there are numerous case studies and examples which ground theory in real-world business situations. These include Europe-wide examples which reflect the interests of the European student and business person. The book also includes chapter introductions and review questions to aid learning.

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Hartley Bob Palmer Adrian James
Published by The McGraw-Hill Company
ISBN 10: 0077092627 ISBN 13: 9780077092627
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 340. Bookseller Inventory # 55100004

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Adrian James Palmer, Bob Hartley
Published by Mcgraw Hill Book Co Ltd (1996)
ISBN 10: 0077092627 ISBN 13: 9780077092627
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Book Description Mcgraw Hill Book Co Ltd, 1996. Paperback. Book Condition: New. Bookseller Inventory # DADAX0077092627

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