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Synopsis
This text examines the internal and external environmental factors which affect vital management and marketing decisions. Specifically, the text provides a detailed analyses of the economic, political, social, technological and legal environments within which firms operate. Current issues given extended coverage include the ethical environment (including the effects of environmentalism) and the concept of the stake-holder in organizations. Throughout the text, there are numerous case studies and examples which ground theory in real-world business situations. These include Europe-wide examples which reflect the interests of the European student and business person. The book also includes chapter introductions and review questions to aid learning.
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- PublisherMcGraw-Hill Book Co Ltd
- ISBN 10 0077092627
- ISBN 13 9780077092627
- BindingPaperback
- LanguageEnglish
- Number of pages340
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Business and Marketing Environment
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Business and Marketing Environment
Published by
McGraw-Hill Publishing Co. 01/07/1996, 1996
ISBN 10: 0077092627
ISBN 13: 9780077092627
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Business and Marketing Environment
Published by
McGraw-Hill Publishing Co., 1996
ISBN 10: 0077092627
ISBN 13: 9780077092627
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Business and Marketing Environment
Published by
McGraw-Hill Publishing Co. 01/07/1996, 1996
ISBN 10: 0077092627
ISBN 13: 9780077092627
Used
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The Business and Marketing Environment (Second Edition)
Published by
Mcgraw-Hill Publishing Co., 1996
ISBN 10: 0077092627
ISBN 13: 9780077092627
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The Business and Marketing Environment (Second Edition)
Published by
Mcgraw-Hill Publishing Co., 1996
ISBN 10: 0077092627
ISBN 13: 9780077092627
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Softcover
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077092627. Seller Inventory # 9431323
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Business and Marketing Environment
Published by
Mcgraw-Hill Publishing Co., 1996
ISBN 10: 0077092627
ISBN 13: 9780077092627
Used
Softcover
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780077092627. Seller Inventory # 8445366
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Business and Marketing Environment
Published by
McGraw-Hill Publishing Co., 1996
ISBN 10: 0077092627
ISBN 13: 9780077092627
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The Business and Marketing Environment
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The Business and Marketing Environment
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