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Synopsis
This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications
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About the Author
David Jobber is Professor of Marketing at the University of Bradford Business School.
Review
“A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere.” Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University (Individual quotes 2003-10-13)
“Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University (Individual quotes 2003-10-13)
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- PublisherMcgraw Hill Higher Education
- Publication date2001
- ISBN 10 0077096134
- ISBN 13 9780077096137
- BindingPaperback
- LanguageEnglish
- Edition number3
- Rating
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Principles and Practice of Marketing, 3rd Ed.
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McGraw-Hill Inc.,US 01/03/2001, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780077096137
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Principles and Practice of Marketing, 3rd Ed.
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL2011251
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Principles and Practice of Marketing, 3rd Ed.
Published by
McGraw-Hill Inc.,US 01/03/2001, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780077096137
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Principles and Practice of Marketing
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 39638658-20
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Principles and Practices of Marketing
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-042-02493
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Principles and Practices of Marketing
Published by
Mcgraw Hill Higher Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. CD Missing. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-036-01624
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Principles and Practice of Marketing
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Seller Inventory # 9559068
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Principles and Practice of Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Seller Inventory # 9254183
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Principles and Practice of Marketing
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Seller Inventory # 9069954
Quantity: 1 available
Stock Image
Principles and Practice of Marketing
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2000grams, ISBN:9780077096137. Seller Inventory # 9069955
Quantity: 1 available