Open for Business!: How to Write Letters That Get Results

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9780077097691: Open for Business!: How to Write Letters That Get Results

Sales letters are a powerful marketing tool. Yet many top sales people can't write good ones. What does it take to make their powers of persuasion come alive on paper or in e-mails? Award-winning copywriter and lecturer Courtney Ferguson has the answers in this lively new book. With over 40 real-life examples - including many "before" and "after" versions - you'll learn how to make your sales letters razor sharp. You'll also learn how to build a copy platform, build rapport with prospects, and get rid of writer's block. Other chapters cover how to apply for a job and how to write and reply to letters of complaint. With a special chapter on e-mail etiquette and a foreword by Direct Marketing Expert Drayton Bird, "Open For Business: How to Write Letters That get Results" can make you a convincing, more confident writer.

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Ferguson, Courtney
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ISBN 10: 0077097696 ISBN 13: 9780077097691
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Ferguson, Courtney
Published by McGraw-Hill Publishing Co. (2001)
ISBN 10: 0077097696 ISBN 13: 9780077097691
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Ferguson, Courtney
Published by McGraw-Hill Publishing Co. (2001)
ISBN 10: 0077097696 ISBN 13: 9780077097691
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