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Synopsis
Authored by a senior executive at EDS, a global leader in providing business strategies, solutions, and services, All to One is the first post-Internet marketing book. A highly accessible, hands-on guide to the exciting potential of the new Internet-plus economy, it describes cutting-edge customer-relationship marketing principles and practices developed at some of today's most successful companies worldwide. It provides readers with valuable insights into the factors governing business success in the Internet-plus economy, and it arms them with a proven five-stage methodology RelModel for developing effective customer-relationship marketing systems.
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About the Author
Steve Luengo Jones founded the Consumer Focus Group at EDS* and is now a leading consultant for their CRM practice in Europe. He has also held marketing positions with British Airways, Avis and Thorn EMI. A graduate from Aberystwyth University, UK, he holds a post-graduate Diploma in Management, and the IDM and CIM Professional Marketing Accreditation. He currently lives in High Wycombe.
*EDS is a global leader in the provision of business strategies, solutions and services to companies and institutions. Its 130,000 plus professional staff operate in around 50 countries, working for over 9,000 clients.
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All-To-One: The Winning Model for Marketing in the Post Internet Economy
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McGraw-Hill Publishing Co., 2000
ISBN 10: 0077097998
ISBN 13: 9780077097998
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780077097998
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All-to-One: Creating Effective Customer Relationship Marketing in the Post-Internet Age
Published by
McGraw-Hill Publishing Co, London, 2001
ISBN 10: 0077097998
ISBN 13: 9780077097998
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Hardcover. Condition: Good. 2001. Hardcover. Good. DJ. Dust jacket good also. Unmarked. 278p. plus fold out map. Seller Inventory # 9985
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All-To-One: Creating Effective CustomerRelationship Marketing in the Post-Internet Age
Published by
McGraw-Hill, 2001
ISBN 10: 0077097998
ISBN 13: 9780077097998
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Hardcover. Condition: Like New. Dust Jacket Condition: Like New. First Edition. First Edition, First Printing (Full Number Line). Published by McGraw-Hill, 2001. Octavo. Blue boards stamped in gold. Book is like new; clean with no writing or names. Sharp corners and spine straight. Binding tight and pages crisp. Dust jacket is like new with very light shelf wear. 278 pages. ISBN: 9780077097998. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions or if you would like a photo. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Southampton, New York. Seller Inventory # 148575