Survival @ E-Speed: Transformation Guide for Profitable Internet & Mobile Business

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9780077098384: Survival @ E-Speed: Transformation Guide for Profitable Internet & Mobile Business

This practical guide aims to show readers how they can transform their organizations in order to ensure e-business success. Key topics discussed include: how to provide flexible products and services; how to make effective use of web portals; and how to adapt quickly to ongoing change. Part one assesses customer expectations and the issues and threats that e-competition has created for business. Part two examines emerging best practices and outlines what should be in place for a high-performing "click and mortar" enterprise. Part three outlines how to transform enterprises using step-by-step processes.

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About the Author:

Peter Morath is an e-business expert with American Management Systems, working on strategy consulting for customer care & billing, customer value management and electronic commerce for telecom operators and financial institutions. He previously worked for Siemans and Actis on the development of banking software. He is the author of success @e-business which sold over 4000 copies within 6 months of publication. Peter is based in Niedernhausen, Germany.

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