Items related to ESSENTIALS OF MARKETING
Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination.
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- PublisherMcGraw-Hill Education
- Publication date2001
- ISBN 10 0077098609
- ISBN 13 9780077098605
- BindingPaperback
- Edition number4
- Number of pages570
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Essentials of Marketing 4/e
Published by
McGraw-Hill Publishing Co.
(2001)
ISBN 10: 0077098609
ISBN 13: 9780077098605
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Paperback
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Book Description Paperback. Condition: Brand New. 576 pages. 9.69x7.24x1.02 inches. In Stock. Seller Inventory # zk0077098609
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