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Non-Stop Creativity and Innovation: How to Generate Winning Ideas - Softcover

 
9780077098674: Non-Stop Creativity and Innovation: How to Generate Winning Ideas

Synopsis

In today’s economy, being innovative is the best way to keepahead of the game. Non-Stop Creativity and Innovation is alively, easy-to-use guide to unlocking your creative potential,thinking ‘out of the box’ and making new ideas really happen.

By using a unique, tried and tested model, the Uccello™ Process,you will be able to draw on your creative strengths to generatefresh, winning ideas. Whether you are looking to develop yourindividual, team or company’s creativity this book shows you howto experiment with your thinking, how to combine information toproduce truly original ideas, and ultimately how to implementthem successfully.

Packed full of helpful tips and techniques, it will prove invaluableat every stage of a project.

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About the Author

Fiona McLeod is a TW Associate, a consultancy which specialises in management development and training. Fiona McLeod has 18years management experience with organisations in both the public and private sector including 3 years as CEO of an international creative organisation.

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  • PublisherMcGraw-Hill
  • Publication date2003
  • ISBN 10 0077098676
  • ISBN 13 9780077098674
  • BindingPaperback
  • Number of pages160

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