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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (UK Higher Education Business Management) - Softcover
Synopsis
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.
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About the Author
Alex Janes is Senior Lecturer in Strategy and Director of Education for Management at the University of Exeter Business School. Ciara Sutton is a Research Fellow and lecturer in the Department of Marketing and Strategy at the Stockholm School of Economics. Arthur A. Thompson, Jr earned his BS and PhD degrees in economics from the University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of the University of Alabama's College of Commerce and Business Administration for 24 years. Margaret A. Peteraf is the Leon E. Williams Professor of Management at the Tuck School of Business at Dartmouth College. She is an internationally recognized scholar of strategic management, with a long list of publications in top management journals. John E. Gamble is currently a Professor of Management in the Mitchell College of Business at the University of South Alabama. Dr A J (Lonnie) Strickland is the Thomas R. Miller Professor of Strategic Management at the Culverhouse School of Business at the University of Alabama.
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Crafting and Executing Strategy : The Quest for Competitive Advantage: Concepts and Cases
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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
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McGraw Hill Higher Education, 2013
ISBN 10: 007713723X
ISBN 13: 9780077137236
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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (UK Higher Education Business Management)
Published by
McGraw Hill Higher Education, 2013
ISBN 10: 007713723X
ISBN 13: 9780077137236
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Crafting and Executing Strategy: The Quest for Competitive Advantage: European Edition (UK Higher Education Business Management)
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McGraw-Hill Education / Europe, Middle East & Africa 01/02/2013, 2013
ISBN 10: 007713723X
ISBN 13: 9780077137236
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Crafting and Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases (European Edn)
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Crafting and Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases (European Edn)
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780077137236. Seller Inventory # 9797479
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Crafting and Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases (European Edn)
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780077137236. Seller Inventory # 9797478
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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780077137236. Seller Inventory # 8613819
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Crafting and Executing Strategy: The Quest for Competitive Advantage: European Edition (UK Higher Education Business Management)
Published by
McGraw-Hill Education / Europe, Middle East & Africa 01/02/2013, 2013
ISBN 10: 007713723X
ISBN 13: 9780077137236
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Crafting and executing strategy. The quest for competitive advantage; concepts and cases.
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London, McGraw-Hill Irwin, 2013
ISBN 10: 007713723X
ISBN 13: 9780077137236
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