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Synopsis
Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key Features: Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys', Sony, Mercedes and ASOS Brand new Marketing Showcase videos from companies including innocent and BMW
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About the Author
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketing's Life Achievement award for distinguished and extraordinary services to marketing. Fiona-Ellis Chadwick is a Senior Lecturer at the Open University Business School, where she leads the Retail Management and Marketing programme. As part of this role, Fiona is a very active researcher and innovative educator and frequently leads the development of innovative multi-media teaching materials, bringing together research and business.
"About this title" may belong to another edition of this title.
- PublisherMcGraw Hill Higher Education
- Publication date2013
- ISBN 10 0077140001
- ISBN 13 9780077140007
- BindingPaperback
- LanguageEnglish
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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ISBN 13: 9780077140007
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Principles and Practice of Marketing by Jobber/Ellis-Chadwick
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Principles and Practice of Marketing by Jobber/Ellis-Chadwick
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McGraw-Hill Education / Europe, Middle East and Africa, 2012
ISBN 10: 0077140001
ISBN 13: 9780077140007
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Principles and Practice of Marketing by Jobber/Ellis-Chadwick
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Paperback. Condition: Fine. Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key Features: Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys, Sony, Mercedes and ASOS Brand new Marketing Showcase videos from companies including innocent and BMW. Seller Inventory # GOR008461584
Quantity: 1 available
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Principles and Practice of Marketing by Jobber/Ellis-Chadwick
Published by
McGraw-Hill Education - Europe, United States, London, 2012
ISBN 10: 0077140001
ISBN 13: 9780077140007
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key Features: Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys, Sony, Mercedes and ASOS Brand new Marketing Showcase videos from companies including innocent and BMW. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005709818
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Principles and Practice of Marketing by Jobber/Ellis-Chadwick
Published by
McGraw-Hill Education / Europe, Middle East & Africa 01/12/2012, 2012
ISBN 10: 0077140001
ISBN 13: 9780077140007
Used
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Principles and Practice of Marketing
Published by
McGraw-Hill Higher Education, 2013
ISBN 10: 0077140001
ISBN 13: 9780077140007
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