The new Southern African edition of this popular introductory textbook offers students a practical and accessible framework for developing their intercultural communication skills. It provides a global perspective on intercultural communication while allowing students to contextualize their knowledge with relevant examples, applications and perspectives. Recognizing that students in Southern Africa come from diverse cultural, ethnic and linguistic backgrounds, Experiencing Intercultural Communication provides discussion of issues and perspectives they can apply to everyday life and to broader contexts. For instance, the book looks at the challenges posed by numerous native languages in schools and healthcare settings; it explores the opportunities for and barriers to building intercultural relationships in post-Apartheid South Africa; and it considers the impact of globalization and the communication of Western paradigms of modernization and development.
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Judith N. Martin is a Professor of Communication at Arizona State University in Tempe, USA. Thomas K. Nakayama is Professor of Communication at Northeastern University, USA. G.P. van Rheede van Oudtshoorn is a Lecturer at the School of Communication Studies at North-West University Potchefstroom Campus, South Africa. Paul J. Schutte is Director of the School of Communication Studies at North-West University Potchefstroom Campus, South Africa.
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