Synopsis
The second edition of "Exploring Innovation" offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy and includes expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.
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About the Author
David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.
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Exploring Innovation
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-W-020-02625
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Exploring Innovation (Paperback)
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Mcgraw-hill Education - Europe, New York, 2015
ISBN 10: 0077158393
ISBN 13: 9780077158392
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Paperback. Condition: new. Paperback. The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves.A new chapter on Value Capture.Expanded coverage on Services and Process Innovations.Two new chapters covering Global and Green trends in innovation.8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780077158392
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Exploring Innovation
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Exploring Innovation
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ISBN 13: 9780077158392
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Exploring Innovation
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ISBN 10: 0077158393
ISBN 13: 9780077158392
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Exploring Innovation (Paperback)
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ISBN 10: 0077158393
ISBN 13: 9780077158392
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Paperback. Condition: new. Paperback. The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves.A new chapter on Value Capture.Expanded coverage on Services and Process Innovations.Two new chapters covering Global and Green trends in innovation.8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780077158392
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Exploring Innovation
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ISBN 10: 0077158393
ISBN 13: 9780077158392
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Condition: New. Über den AutorrnrnnDavid Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University. nInhaltsverzeichnisPART 1: What Is Innovation? 1Introduction. Seller Inventory # 15747416
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Exploring Innovation
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ISBN 10: 0077158393
ISBN 13: 9780077158392
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Taschenbuch. Condition: Neu. Neuware - The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: Seller Inventory # 9780077158392
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