Formulation, Implementation and Control of Competitive Strategy with Business Week 13 week Special Card - Softcover

Pearce, John; Robinson, Richard

  • 3.82 out of 5 stars
    22 ratings by Goodreads
 
9780077261757: Formulation, Implementation and Control of Competitive Strategy with Business Week 13 week Special Card
Softcover
ISBN 10: 0077261755 ISBN 13: 9780077261757
Publisher: McGraw-Hill/Irwin, 2008

Synopsis

Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

"synopsis" may belong to another edition of this title.

About the Authors

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill/Irwin
Publication date
2008
Language
English
ISBN 10 
0077261755
ISBN 13 
9780077261757
Binding
Paperback
Number of pages
456
Rating
  • 3.82 out of 5 stars
    22 ratings by Goodreads