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Basic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University) - Softcover

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9780077262426: Basic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University)

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Custom printing originally intended for use by Columbia Southern University students. Content taken from Basic Marketing: A Marketing Strategy Planning Approach, 16th edition.

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Perreault, William D.
Published by McGraw-Hill, 2008
ISBN 10: 0077262425 ISBN 13: 9780077262426
Used Softcover

Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.

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Condition: Good. COVER SHOWS SOME GENERAL WEAR, SUCH AS SCRATCHES, RUBBING AND CREASES. paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects. Seller Inventory # N-06-4555

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Perreault, William D.; Cannon, Joseph P.; McCarthy, E. Jerome
Published by McGraw-Hill, 2008
ISBN 10: 0077262425 ISBN 13: 9780077262426
Used Soft cover First Edition

Seller: Barbers Book Store Online, Fort Worth, TX, U.S.A.

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Soft cover. Condition: Near Fine. No Jacket. 1st Edition. A near-fine, softcover copy with a well-bound interior. Signs of use include some very minor highlighting throughout, some small areas of marking/smudging on front and back cover, as well as some slight bending back of the corners. Otherwise this book is in totally acceptable condition to sell or use. 8.25"x10.75", xxxviii+ 789 pages, 35 index pages, 11 glossary pages. Includes CD. A McGraw-Hill textbook on basic marketing. To access more books on marketing or related subjects, go to Abebooks.com and search using our unique codeword MONEYBX, or visit our shop in Fort Worth. Language: eng. Seller Inventory # GMSC 431

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