BSG & GLO-BUS Simulation Access Code

Thompson,Arthur

ISBN 10: 0077263758 ISBN 13: 9780077263751

Publisher: McGraw-Hill/Irwin, 2008

Synopsis

The Business Strategy Game (BSG) is McGraw-Hill Irwin's online strategy simulation modeled around the athletic footwear industry. Students' strategy- and decision-making skills are put to the test as they develop business plans and compete against each other for market share. In BSG, production occurs in multiple plants, there are 12 market segments, inventory must be managed at 4 distribution centers, and players work to develop a sales forecast based on their competitive strategy while always keeping their rivals in mind. BSG is a contemporary high-tech strategy simulation students readily identify with and understand.

For more information visit the Web site, www.mhhe.com/thompsonsims

GLO-BUS is McGraw-Hill/Irwin's online strategy simulation modeled around the digital camera industry. Students' strategy- and decision-making skills are put to the test as they develop business plans and compete against each other for market share. GLO-BUS is less complex than McGraw-Hill/Irwin's Business Strategy Game (BSG) . In GLO-BUS, production occurs in a single plant, there are 8 market segments, there is no inventory to manage since cameras are built-to-order and shipped, and sales forecasting is simpler. There are also less decision variables, which allow instructors the flexibility to incorporate more cases into the class. GLO-BUS is a contemporary high-tech strategy simulation students readily identify with and understand.

For more information visit the Web site, www.mhhe.com/thompsonsims

Edition details

• Publisher: McGraw-Hill/Irwin
• Publication date: 2008
• ISBN 10: 0077263758
• ISBN 13: 9780077263751
• Binding: Printed Access Code
• Language: English