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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) - Hardcover
Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill/Irwin
- Publication date2009
- ISBN 10 0077294106
- ISBN 13 9780077294106
- BindingHardcover
- LanguageEnglish
- Number of pages778
- Rating
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Seller rating 4 out of 5 stars
Condition: acceptable. There may be stickers, sticker residue, or writing on the cover. This book has very heavy wear on the cover Some corner dings. This book has a small tear on the cover or pages. The pages show normal wear and tear. There is heavy highlighting or handwriting through out the book. This book either has curled pages or is slightly warped. May have varying covers. Fast Shipping - Mailed in plastic mailer! Seller Inventory # 56JR8Z0007DJ_ns
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Seller: SecondSale, Montgomery, IL, U.S.A.
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Seller: SecondSale, Montgomery, IL, U.S.A.
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Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00072722797
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Seller: SecondSale, Montgomery, IL, U.S.A.
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Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00071756255
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Consumer Behavior: Building Marketing Strategy [With CDROM]
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.65. Seller Inventory # G0077294106I4N00
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Consumer Behavior: Building Marketing Strategy [With CDROM]
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.65. Seller Inventory # G0077294106I4N00
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Consumer Behavior: Building Marketing Strategy [With CDROM]
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.65. Seller Inventory # G0077294106I4N00
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_337405632
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_344770442
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Seller: Book Deals, Tucson, AZ, U.S.A.
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Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 3.4. Seller Inventory # 353-0077294106-gdd
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