This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
"synopsis" may belong to another edition of this title.
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Condition: acceptable. There may be stickers, sticker residue, or writing on the cover. This book has very heavy wear on the cover Some corner dings. This book has a small tear on the cover or pages. The pages show normal wear and tear. There is heavy highlighting or handwriting through out the book. This book either has curled pages or is slightly warped. May have varying covers. Fast Shipping - Mailed in plastic mailer! Seller Inventory # 56JR8Z0007DJ_ns
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00071756255
Seller: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_432150686
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0077294106I3N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0077294106I4N00
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 11th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4337563-6
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 11th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4012917-6
Seller: One Planet Books, Columbia, MO, U.S.A.
hardcover. Condition: Good. 11th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000907058U
Seller: Textbooks_Source, Columbia, MO, U.S.A.
hardcover. Condition: Good. 11th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000907058U
Seller: Bay Used Books, Sudbury, ON, Canada
Hardcover. Condition: Good. CD Included. Good Condition. Moderate wear. Binding fairly tight, pages clean. Pictures available upon request. Seller Inventory # 037433
Quantity: 1 available