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This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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Book Description McGraw-Hill/Irwin, 2009. Condition: New. book. Seller Inventory # M0077294106
Book Description McGraw-Hill/Irwin, 2009. Hardcover. Condition: New. 11. Seller Inventory # DADAX0077294106
Book Description McGraw-Hill/Irwin. Hardcover. Condition: New. 0077294106 New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # Z0077294106ZN
Book Description McGraw-Hill/Irwin, 2009. Hardcover. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780077294106