Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) - Hardcover
Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
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Condition: acceptable. There may be stickers, sticker residue, or writing on the cover. This book has very heavy wear on the cover Some corner dings. This book has a small tear on the cover or pages. The pages show normal wear and tear. There is heavy highlighting or handwriting through out the book. This book either has curled pages or is slightly warped. May have varying covers. Fast Shipping - Mailed in plastic mailer! Seller Inventory # 56JR8Z0007DJ_ns
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_436964629
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Seller: One Planet Books, Columbia, MO, U.S.A.
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hardcover. Condition: Good. 11th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000907058U
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. 11th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000907058U
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Consumer Behavior: Building Marketing Strategy, Eleventh Edition
Published by
McGraw Hill Irwin, New York, New York, U.S.A., 2010
ISBN 10: 0077294106
ISBN 13: 9780077294106
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Seller: Bay Used Books, Sudbury, ON, Canada
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Hardcover. Condition: Good. CD Included. Good Condition. Moderate wear. Binding fairly tight, pages clean. Pictures available upon request. Seller Inventory # 037433
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Consumer Behavior with DDB LifeStyle Study Data Disk
Seller: eCampus, Lexington, KY, U.S.A.
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Condition: Very Good. Seller Inventory # U:9780077294106:ONHAND