Business Forecasting with Student CD

Wilson, J. Holton; Keating, Barry; Solutions Inc., John

ISBN 10: 0077309308 ISBN 13: 9780077309305

Publisher: McGraw-Hill Education, 2008

Synopsis

The Sixth Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful software-Forecast X.

This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum.

This Sixth Edition includes Forecast X software updated for Excel 2007 and Vista. Forecast X is the most comprehensive software tool available in this market and the new version is also backwards compatible for XP Excel 2003 systems. This Excel-based tool effectively uses wizards and many tools to make forecasting easy and understandable.

About this title

About the Authors

J. Holton Wilson holds a B.A. and B.S. from Otterbein College, an M.B.A. from Bowling Green State University, and a D.B.A. from Kent State University. Dr. Wilson is professor emeritus of marketing at Central Michigan University, where he taught marketing analysis, sales forecasting, and economic analysis for managers. He has published numerous articles in economic, forecasting, and marketing journals, as well as several textbooks in these disciplines. Dr. Wilson is a member of many professional associations, including the American Marketing Association, the American Economic Association, and the International Institute of Forecasters.

Barry Keating holds a Ph.D. from the University of Notre Dame, where he is a professor of economics and business analytics in the Department of Finance. He previously was on the faculty at Virginia Polytechnic and State University, served as the manager of the Journal of Public Choice, and was named the Salvatori Faculty Fellow at the Heritage Foundation in Washington, D.C. Dr. Keating has consulted for Accenture, the Institute of Business Forecasting, and ForecastX. He currently is studying how nonlinear models are used in supply chain management. His work has appeared in Public Choice, the Quarterly Review of Economics and Finance, and Applied Business Research, among other journals. Dr. Keating has been quoted in the Wall Street Journal and on NBC News. He can be seen as a primary instructor on Notre Dame's MOOC: Understanding Wireless

John Galt Solutions Inc. is the software company that produces ForecastX, which accompanies the seventh edition of Forecasting and Predictive Analytics.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2008
• Language: English
• ISBN 10: 0077309308
• ISBN 13: 9780077309305
• Binding: CD-ROM
• Edition number: 6
• Number of pages: 513