Strategic Management: Creating Competitive Advantages - Softcover

Dess, Gregory; Eisner, Alan; Lumpkin, G.T. (Tom); McNamara, Gerry

Softcover

ISBN 10: 0077439562 ISBN 13: 9780077439569

Publisher: McGraw-Hill Education, 2011

Synopsis

Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

About this title

About the Author:

Gerry McNamara is a Professor of Management at Michigan State University. He received his PhD from the Carlson School of Management at the University of Minnesota. His research focuses on strategic decision making, organizational risk taking, and mergers and acquisitions. His research has been published in numerous journals, including the Academy of Management Journal, Strategic Management Journal, Organization Science, Organizational Behavior and Human Decision Processes, Journal of Management, and Journal of International Business Studies. His research on mergers and acquisitions has been abstracted in the New York Times, Bloomberg Businessweek, The Economist, and Financial Week. He is currently an Associate Editor for the Academy of Management Journal.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2011
• ISBN 10: 0077439562
• ISBN 13: 9780077439569
• Binding: Paperback
• Edition number: 6
• Number of pages: 592