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Business: Connecting Principles to Practice is the most tightly integrated textbook/technology solution for the Introduction to Business course. This first edition integrates the gold standard content of the #1 text on the market with Connect, today’s leading online assignment and assessment system in higher education.
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Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.
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Book Description McGraw-Hill/Irwin, 2011. Hardcover. Condition: New. Never used!. Seller Inventory # P110077499832
Book Description McGraw-Hill/Irwin, 2011. Condition: New. book. Seller Inventory # M0077499832