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Advertising and Promotion with ConnectPlus - Hardcover

 
9780077499853: Advertising and Promotion with ConnectPlus
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About the Author:
George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

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  • PublisherMcGraw-Hill/Irwin
  • Publication date2011
  • ISBN 10 0077499859
  • ISBN 13 9780077499853
  • BindingHardcover
  • Number of pages828
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