Items related to Consumer Behavior: Building Marketing Strategy, 12th...
Synopsis
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
"synopsis" may belong to another edition of this title.
About the Author
Del I. Hawkins BBA, MBA, PhD
Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon. He has served as Director of the MBA Program, Director of the Lundquist Center for Entrepreneurship, Director of the Oregon Executive MBA Program, Interim Director of the Museum of Art, and Associate and Acting Dean of the Lundquist College of Business at the University of Oregon. He has also taught at Southern Illinois University, Xiantan University (PRC), the Netherlands School of Business, in Boston University’s Overseas Program, Xiamen University (PRC), and the Institute for International Studies and Training in Japan.
Del has written a number of business cases and numerous journal articles as well as three widely used college textbooks.
"About this title" may belong to another edition of this title.
Search results for Consumer Behavior: Building Marketing Strategy, 12th...
Stock Image
Consumer Behavior: Building Marketing Strategy, 12th Edition
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00109243738
Stock Image
Consumer Behavior: Building Marketing Strategy, 12th Edition
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0077645553I5N00
Stock Image
Consumer Behavior: Building Marketing Strategy, 12th Edition
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0077645553I3N10
Stock Image
Consumer Behavior: Building Marketing Strategy, 12th Edition
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0077645553I5N00
Seller Image
Consumer Behavior: Building Marketing Strategy, 12th Edition
Seller: clickgoodwillbooks, Indianapolis, IN, U.S.A.
Seller rating 4 out of 5 stars
Condition: good. Used - Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. Seller Inventory # CSIV.0077645553.G
Stock Image
Consumer Behavior: Building Marketing Strategy, 12th Edition
Seller: A Team Books, Conway, AR, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Seller Inventory # sun0000001631
Stock Image
Consumer Behavior: Building Marketing Strategy, 12th Edition
Published by
McGraw-Hill Education (edition 12th), 2012
ISBN 10: 0077645553
ISBN 13: 9780077645557
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 12th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0077645553-11-1
Seller Image
Consumer Behavior: Building Marketing Strategy, 12th Edition
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy. Seller Inventory # SEWV.0077645553.A
Stock Image
Consumer Behavior: Building Marketing Strategy, 12th Edition
Seller: One Planet Books, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. 12th. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001204215U
Stock Image
Consumer Behavior: Building Marketing Strategy, 12th Edition
Seller: Campus Bookstore, Denton, TX, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000125383