Business: Connecting Principles to Practice with Connect Plus

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9780077801915: Business: Connecting Principles to Practice with Connect Plus
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Business: Connecting Principles to Practice connects students to learning and success, while connecting principles to practice.
The second edition integrates the gold standard content of the #1 text on the market, Understanding Business with Connect, McGraw-Hill's Web-based assignment and assessment platform, to create the tightest textbook/technology solution for the Introduction to Business course.
Students connect to learning and success, and connect the principles of business to practice through the texts student centered approach, design, and market-leading digital products.

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About the Author:

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

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9780078023149: Business: Connecting Principles to Practice

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ISBN 10:  0078023149 ISBN 13:  9780078023149
Publisher: McGraw-Hill Education, 2013
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