Business: Connecting Principles to Practice

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9780078023125: Business: Connecting Principles to Practice
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Business: Connecting Principles to Practice is the most tightly integrated textbook/technology solution for the Introduction to Business course. This first edition integrates the gold standard content of the #1 text on the market with Connect, today’s leading online assignment and assessment system in higher education.

For every chapter of the text, Connect Business includes three features to help students prep, study, and apply the text content more effectively. Interactive Presentations for each chapter help students prep for class and bring the text to life. LearnSmart adaptive self-study technology provides students with a seamless combination of practice, assessment, and remediation for every concept in the textbook. And Interactive Applications stimulate critical thinking, reinforce key concepts, and ask students to apply business concepts to real world scenarios will help engage students beyond simple reading and recall.

Connect to your students. Connect them with success.

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About the Author:

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

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Other Popular Editions of the Same Title

9780077499839: Business: Connecting Principles to Practice with ConnectPlus

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ISBN 10:  0077499832 ISBN 13:  9780077499839
Publisher: McGraw-Hill/Irwin, 2011
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9780077482060: Business: Connecting Principles to Practice

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