The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.
Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.
This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
"synopsis" may belong to another edition of this title.
John W. Mullins John Mullins is Associate Professor of Management Practice at London Business School, where he heads the entrepreneurship group. He earned his MBA at the Stanford Graduate School of Business and, considerably later in life, his PhD in marketing from the University of Minnesota. An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth firms, including two ventures he founded, one of which he took public. Since becoming a business school professor in 1992, John has published more than 30 articles in a variety of outlets, including Harvard Business Review, the Journal of Product Innovation Management, and the Journal of Business Venturing. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is also co-author of Marketing Management: A Strategic Decision-Making Approach, 5th edition. His recent trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, is the definitive work on the assessment and shaping of market opportunities.
Orville C. Walker, Jr. Orville C. Walker, Jr. is Professor Emeritus in the University of Minnesota’s Carlson School of Management, where he served until recently as the James D. Watkins Professor of Marketing and Director of the PhD Program. He holds a Master’s degree in social psychology from the Ohio State University and a PhD in marketing from the University of Wisconsin–Madison. Orville is the co-author of three books and has published more than 50 research articles in scholarly and business journals. He has won several awards for his research, including the O’Dell award from the Journal of Marketing Research, the Maynard award from the Journal of Marketing, and a lifetime achievement award from the Sales Management Interest Group of the American Marketing Association. Orville has been a consultant to a number of business firms and not-for-profit organisations, and he has taught in executive development programs around the world, including programs in Poland, Switzerland, Scotland and Hong Kong. Perhaps his biggest business challenge, however, is attempting to turn a profit as the owner-manager of a small vineyard in western Wisconsin.
"About this title" may belong to another edition of this title.
Book Description Irwin Professional Pub, Burr Ridge, Illinois, U.S.A., 2012. Soft cover. Book Condition: New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English. Different ISBN and Cover Image with US Edition. Content and Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing. Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. Bookseller Inventory # 002089
Book Description 2012. Soft cover. Book Condition: New. book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality Textbook. Different ISBN and cover image with US edition.Fast shipping and ship within 48hours by UPS/DHL global express service to any US destination within 3-5 business days. We do not ship to Po Box, APO and FPO address. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. Some international textbooks may come with different exercises or cases or chapters compare to US edition. Bookseller Inventory # 001764
Book Description McGraw-Hill Education, 2012. Soft cover. Book Condition: New. This is a Brand new International Soft Cover Edition. May not included extra materials such access code, card, CD or DVD. Different ISBN number and Cover Page with US Edition but contents same with US.Book was High Quality Glossy Paper Printed. This International Edition might have minor different at the exercise or short test at the end of chapters with US edition in very rare case.DHL/Fedex 3-5 days delivery.Tracking number provided. No P.O Box, APO, FPO address. Bookseller Inventory # 001123
Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-116039
Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-13593
Book Description Book Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB13593
Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-116039
Book Description Book Condition: Brand New. New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-13593
Book Description McGraw-Hill Companies, The. Soft cover. Book Condition: New. International Edition. New, International Edition , 8TH Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0078028795
Book Description McGraw-Hill, 2012. Soft cover. Book Condition: New. Brand new book - nice international edition - fast delivery--. Bookseller Inventory # ABE-10121596131