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Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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- PublisherMcGraw-Hill Education
- Publication date2012
- ISBN 10 0078028841
- ISBN 13 9780078028847
- BindingPaperback
- Number of pages288
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A Preface to Marketing Management Peter, J. Paul and Donnelly, James H., Jr.
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McGraw-Hill Education
(2012)
ISBN 10: 0078028841
ISBN 13: 9780078028847
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