Items related to Marketing Management
Synopsis
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
"synopsis" may belong to another edition of this title.
About the Author
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He earned his Ph.D. in Marketing in 1986 from Texas A&M University. Prior to receiving his doctorate, he worked in industry as a sales representative for a leading distributor of photographic equipment. His research has been published in a number of professional journals including Journal of Marketing Research, Journal of Applied Psychology, Journal of Business Ethics, Journal of Marketing Education, Journal of Personal Selling & Sales Management and many others. Mark is also an active member in the American Marketing Association and Academy of Marketing Science. Mark has been retained as a consultant for firms in a number of industries including personal health care, chemical, transportation, hospitality, and telecommunications. He has consulted on a wide range of issues involving strategic business development, sales force structure and performance, international market opportunities, and ethical decision-making. Mark also works with MBA students on consulting projects around the world for companies such as Tupperware, Disney, and Johnson & Johnson. He has conducted seminars globally on a range of topics including the strategic role of selling in the organization, developing an ethical framework for decision-making, improving business unit performance, and structuring an effective international marketing department. Mark continues to provide specialized seminars to top managers on strategic marketing issues. For more than two decades Mark has taught Marketing Management working with thousands of students. His hands-on, real world approach to marketing management has earned him a number of teaching awards.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education
- Publication date2014
- ISBN 10 0078028868
- ISBN 13 9780078028861
- BindingHardcover
- Edition number2
- Number of pages576
- Rating
Buy New
Learn more about this copy
US$ 111.00
Shipping:
US$ 4.25
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing Management
Seller: Jenson Books Inc, Logan, UT, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: VeryGood. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged. Seller Inventory # 4BQGBJ008X1Q_ns
Quantity: 1 available
Stock Image
Marketing Management
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_343474906
Quantity: 1 available
Stock Image
Marketing Management
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_311287517
Quantity: 1 available
Stock Image
Marketing Management
Seller: Seattle Goodwill, Seattle, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwills nonprofit mission!. Seller Inventory # 0KVOFY001TRR
Quantity: 1 available
Stock Image
Marketing Management
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 2.85. Seller Inventory # 353-0078028868-acp
Quantity: 1 available
Stock Image
Marketing Management
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 2.85. Seller Inventory # 353-0078028868-lkn
Quantity: 1 available
Stock Image
Marketing Management
Seller: BookReading, Artesia, CA, U.S.A.
Seller rating 4 out of 5 stars
Condition: Fair. IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. Seller Inventory # A0078028868
Quantity: 1 available
Stock Image
Marketing Management
Seller: BookReading, Artesia, CA, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion materials, regardless of what is stated in item title. We ship from multiple locations. Prompt customer service. Seller Inventory # G0078028868
Quantity: 1 available
Stock Image
Marketing Management
Seller: Juggernautz, East Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. Used texts DO NOT include any supplemental material such as; online access codes, CDs, etc./ All text is legible and may contain extensive; markings, highlighting, worn-corners, folded pages, etc, from heavy use. Orders ship same or next business day w/ free tracking. Choose Expedited shipping for fastest (2-6 business day) delivery. Satisfaction Guaranteed!. Seller Inventory # Z144784
Quantity: 1 available
Stock Image
Marketing Management
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Seller rating 5 out of 5 stars
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase. Seller Inventory # oldport0078028868
Quantity: 1 available