Matching Supply with Demand: An Introduction to Operations Management - Hardcover

Cachon, Gerard; Terwiesch, Christian

Hardcover

ISBN 10: 0078096650 ISBN 13: 9780078096655

Publisher: McGraw Hill, 2018

Synopsis

Cachon Matching Supply with Demand 4e is a clear, concise and more rigorous approach to an introductory Operations management course. Written by Wharton authors who use their guiding principles “real operations, real solutions” to bring the text and concepts to life, writing the majority of chapters from the perspective of specific companies. The “real solutions” refers to providing students with tools and strategies they can implement in practice and apply the authors models in a realistic operational setting. The authors strive for “real simple” by using as little mathematical notation as possible, focusing on many real world examples and consistent terminology and phrasing throughout.

About this title

About the Authors

Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is a Professor in and the chair of Wharton’s Operations, Information, and Decisions department, co-director of Penn’s Mack Institute for Inno

Gerard Cachon (The Wharton School, University of Pennsylvania) Professor Cachon is the Fred R. Sullivan Professor of Operations, Information, and Decisions and a Professor of Marketing. He teaches a variety of undergraduate, MBA, executive, and PhD course

Edition details

• Publisher: McGraw Hill
• Publication date: 2018
• Language: English
• ISBN 10: 0078096650
• ISBN 13: 9780078096655
• Binding: Hardcover
• Edition number: 4
• Number of pages: 544