Examples and case histories of management issues such as accounting, planning, and resource management are combined with a computer game with which to test decision-making skills
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Rye, a manager at IBM, uses case-method analysis and interactive technology to demonstrate--and teach--basic business decision-making techniques. Especially well suited to his approach are such topics as resource allocation, lease-buy alternatives, pricing, costing, inventory, staffing, etc. Using the text and its accompanying computer disk with programmed tutorials, the reader/player starts and runs a hypothetical company with three other competing firms and more than 300 business-world variables programmed into the model. Rye's "game" could be an effective way to teach younger people business principles and to introduce computers to those business-savvy persons who may still be technophobes; because of its multi-media format, it could also cause headaches for circulation staff. David Rouse
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