Building Cyberstores: Installation, Transaction Processing, and Management - Softcover

Nemzow, Martin

Softcover

ISBN 10: 0079130909 ISBN 13: 9780079130907

Publisher: Computing McGraw-Hill, 1997

Synopsis

Demonstrates how any organization can integrate its existing database and point-of-sales activity into its web site. Chapters explore the possibilities and limitations of a cyberstore; using Java and other tools to enhance design and functionality of a web site; processing transactions; determining implementation and maintenance costs; integrating multiple products, as well as pay-per-view documents; and integrating Cyber transactions with existing accounting systems. The CD-ROM features sample online order form templates and tools for gathering data from customers. Annotation c. by Book News, Inc., Portland, Or.

About this title

From the Back Cover

At last, the complete guide to making your company's WWW site a true profit center. If you're involved in developing your company's World Wide Web site, this is the book you've been waiting for. A quantum leap in the literature of online commerce, Building CyberStores is a hands-on guide that shows how any organization can integrate its existing database and point-of-sales activity into its web site. In so doing, the book helps fulfill the long-held promise of the Internet as a potentially lucrative medium for conducting business. No other single source spotlights the practical details you need to know about issues that can make or break a commercial web site, including how to: Explore the possibilities and the limitations of a cyberstore for your company; Ensure that all credit transactions and data are secure; Use JAVA and other tools to enhance the design and functionality of a web; Process transactions; Determine implementation and maintenance costs; Integrate multiple products, as well as pay-per-view documents; Integrate point-of-sales into the Web; Integrate Cyber transactions with existing accounting systems. Building CyberStores also comes packaged with a CD-ROM featuring sample online order form templates, examples of existing cyberstore sites, tools for gathering data from customers, and more. In short, you'll find everything you need to not only build a cyberstore but also to "stock" it with your in-house database-and take the next step into the marketplace of tomorrow.

Reviews

Nemzow intends this work for anyone who needs to manage financial transactions on the web. But he does not advocate a quick-and-dirty approach. Nemzow covers all aspects of establishing a web site, from design to security, and spends time discussing how to set goals and how to integrate web commerce into an overall business structure. He includes case studies ranging from L.L. Bean to Razorfish. More technical than conceptual, this is recommended for folks who actually need to build the cyberstore.
Copyright 1998 Reed Business Information, Inc.

Edition details

• Publisher: Computing McGraw-Hill
• Publication date: 1997
• Language: English
• ISBN 10: 0079130909
• ISBN 13: 9780079130907
• Binding: Paperback
• Number of pages: 522