Building Cyberstores: Installation, Transaction Processing, and Management - Softcover

Nemzow, Martin

Softcover

ISBN 10: 0079130909 ISBN 13: 9780079130907

Publisher: Computing McGraw-Hill, 1997

Synopsis

Demonstrates how any organization can integrate its existing database and point-of-sales activity into its web site. Chapters explore the possibilities and limitations of a cyberstore; using Java and other tools to enhance design and functionality of a web site; processing transactions; determining implementation and maintenance costs; integrating multiple products, as well as pay-per-view documents; and integrating Cyber transactions with existing accounting systems. The CD-ROM features sample online order form templates and tools for gathering data from customers. Annotation c. by Book News, Inc., Portland, Or.

About this title

Review

Martin Nemzow's objective in Building Cyberstores is to show how to build a fully-functioning commercial site online. They'll take you beyond cataloging products and services, to taking and tracking orders, providing online help, tracking customer activity, linking productively with all relevant databases, and generally providing a customer with complete service from initial inquiry to delivery. Its focus, however, is not on how to construct the various pages of a site so much as how to plan and program a cyberstore in a fashion that integrates well with a company's total operations. For that reason, Nemzow begins with a discussion of HTML and database integration, starting with the site strategy and customer demographics. He goes on to explore the pros and cons of platform choices but spends the bulk of his efforts on service implementation. Budgets, domain registration, and legal issues such as reuse of older content receive attention, as do issues of site security, enabling the site for electronic commerce, and integration with financial software. Case studies of a wide variety of sites--ranging from not-for-profit organizations to major manufacturers and from catalog merchandisers to a Web mall and online gaming service--show how the various programming principles work in action. The enclosed CD-ROM includes a copy of the book, a variety of resource files, order entry form templates, tools for gathering customer data, and other Web site development tools.

From the Back Cover

At last, the complete guide to making your company's WWW site a true profit center. If you're involved in developing your company's World Wide Web site, this is the book you've been waiting for. A quantum leap in the literature of online commerce, Building CyberStores is a hands-on guide that shows how any organization can integrate its existing database and point-of-sales activity into its web site. In so doing, the book helps fulfill the long-held promise of the Internet as a potentially lucrative medium for conducting business. No other single source spotlights the practical details you need to know about issues that can make or break a commercial web site, including how to: Explore the possibilities and the limitations of a cyberstore for your company; Ensure that all credit transactions and data are secure; Use JAVA and other tools to enhance the design and functionality of a web; Process transactions; Determine implementation and maintenance costs; Integrate multiple products, as well as pay-per-view documents; Integrate point-of-sales into the Web; Integrate Cyber transactions with existing accounting systems. Building CyberStores also comes packaged with a CD-ROM featuring sample online order form templates, examples of existing cyberstore sites, tools for gathering data from customers, and more. In short, you'll find everything you need to not only build a cyberstore but also to "stock" it with your in-house database-and take the next step into the marketplace of tomorrow.

Edition details

• Publisher: Computing McGraw-Hill
• Publication date: 1997
• ISBN 10: 0079130909
• ISBN 13: 9780079130907
• Binding: Paperback
• Language: English
• Number of pages: 522