Building Cyberstores: Installation, Transaction Processing, and Management

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9780079130907: Building Cyberstores: Installation, Transaction Processing, and Management

Focusing on real world issues, this text explains how to leverage existing company data and integrate databases with websites for catalogue sales, data inquiries, transaction processing and delivery of goods and services. Advice is given from the basics of how to design web pages for maximum impact, to more advanced concerns such as database query, client/server connectivity, remote transaction processing and issues of security. Special coverage includes the use of Java in cyberstores. Features of the book include: information on how to utlize the Internet/Intranet relationship; making profit by porting existing databases to the Internet; and samples of cyberstore sites, tools for customer data collection and order entry templates are available free on the bundled CD-ROM.

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Review:

Martin Nemzow's objective in Building Cyberstores is to show how to build a fully-functioning commercial site online. They'll take you beyond cataloging products and services, to taking and tracking orders, providing online help, tracking customer activity, linking productively with all relevant databases, and generally providing a customer with complete service from initial inquiry to delivery. Its focus, however, is not on how to construct the various pages of a site so much as how to plan and program a cyberstore in a fashion that integrates well with a company's total operations. For that reason, Nemzow begins with a discussion of HTML and database integration, starting with the site strategy and customer demographics. He goes on to explore the pros and cons of platform choices but spends the bulk of his efforts on service implementation. Budgets, domain registration, and legal issues such as reuse of older content receive attention, as do issues of site security, enabling the site for electronic commerce, and integration with financial software. Case studies of a wide variety of sites--ranging from not-for-profit organizations to major manufacturers and from catalog merchandisers to a Web mall and online gaming service--show how the various programming principles work in action. The enclosed CD-ROM includes a copy of the book, a variety of resource files, order entry form templates, tools for gathering customer data, and other Web site development tools.

From the Back Cover:

At last, the complete guide to making your company's WWW site a true profit center. If you're involved in developing your company's World Wide Web site, this is the book you've been waiting for. A quantum leap in the literature of online commerce, Building CyberStores is a hands-on guide that shows how any organization can integrate its existing database and point-of-sales activity into its web site. In so doing, the book helps fulfill the long-held promise of the Internet as a potentially lucrative medium for conducting business. No other single source spotlights the practical details you need to know about issues that can make or break a commercial web site, including how to: Explore the possibilities and the limitations of a cyberstore for your company; Ensure that all credit transactions and data are secure; Use JAVA and other tools to enhance the design and functionality of a web; Process transactions; Determine implementation and maintenance costs; Integrate multiple products, as well as pay-per-view documents; Integrate point-of-sales into the Web; Integrate Cyber transactions with existing accounting systems. Building CyberStores also comes packaged with a CD-ROM featuring sample online order form templates, examples of existing cyberstore sites, tools for gathering data from customers, and more. In short, you'll find everything you need to not only build a cyberstore but also to "stock" it with your in-house database-and take the next step into the marketplace of tomorrow.

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