Developing Strategies for Competitive Advantage (Best of Long Range Planning) - Softcover

McNamee, Patrick

Softcover

ISBN 10: 0080377696 ISBN 13: 9780080377698

Publisher: Pergamon Pr, 1990

Synopsis

This selection of papers from Long Range Planning - The International Journal of Strategic Management examines the evolution of competitive advantage over the course of the past decade, setting out areas of major change and also areas which have been less subject to change.

About this title

About the Author

Patrick McNamee is Professor of International Business in the University of Ulster, Northern Ireland. In addition to teaching Strategic Management on all the University of Ulster MBA programmes he has also been a visiting professor or guest lecturer at many of the universities and business schools throughout the world. His research in the area of strategic management has led to the publication of many articles in journals; in addition he has written six books in the area of strategic management. His writings have always had the hallmark of practicality through his many close associations with companies throughout the world.

Edition details

• Publisher: Pergamon Pr
• Publication date: 1990
• Language: English
• ISBN 10: 0080377696
• ISBN 13: 9780080377698
• Binding: Paperback
• Number of pages: 132