Scanning has long been an important element of strategic management and is continually developing. Companies need to identify emerging changes early enough to gain advantage from them. This intelligence is vital in a world of increasing change and uncertainty.
Published in association with the Planning Forum, this book provides a framework for designing, creating and managing an environmental scanning system as a key element in the strategic management of an organization. The methodology of analysing signals of change in social, technological, competitive, political and financial contexts is investigated.
Useful methods and techniques are presented, together with an extensive analysis of available literature.
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in recent years, rapid change and intensified competition have forced progressive managers to structure procedures for monitoring developments in the environment that could affect their organisations. Stoffels (Marquette Univ.) provides a rationale and guide for creating such a structure. The author's treatment is both comprehensive and practical, enabling a reader to apply the procedures given to a specific firm.... There has been a need for a book-length treatment of environmental scanning that translates the wealth of published academic insights into specific methods and techniques. Appropriate for both students of management and practicing managers. Upper-division undergraduate through practitioner.
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Book Description Pergamon, 1994. Hardcover. Book Condition: New. Bookseller Inventory # P110080423949
Book Description Pergamon, 1994. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0080423949