CIM Coursebook Assessing the Marketing Environment, 2nd Edition

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9780080966229: CIM Coursebook Assessing the Marketing Environment, 2nd Edition
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'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.

Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

.The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
.Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
.Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
.Extensive online materials support students and tutors at every stage.

Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk


* Written specially for the Marketing Environment module by the Senior Examiners
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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About the Author:

By Diana Luck

Review:

"At Professional Certificate level, it is important for students to be build on theoretical knowledge and to understand and evaluate how it is applied in a variety of business situations. Diana Luck's course book is a tremendous tool for students to use to reinforce learning points from across the syllabus for this unit. Packed with up to date, relevant examples of organisations successfully assessing their marketing environment, it offers a valuable depth of practical knowledge. Students will also find the activities and exam hints particularly helpful. From population trends and obesity to digital broadcasting and hotel occupancy - this book will help students to understand how the marketing environment is shaping business across the world."

Deirdre Makepeace, Senior Examiner 2009-2010 for CIM's Assessing the Marketing Environment - Unit 2, Professional Certificate in Marketing

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780750689656: CIM Coursebook Assessing the Marketing Environment (Official CIM Coursebook)

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ISBN 10:  075068965X ISBN 13:  9780750689656
Publisher: Butterworth-Heinemann, 2008
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