Mark McCormack, founder of the sports-marketing industry, reveals the secrets of his negotiating skills. The book starts with basic moves and proceeds to more advanced techniques. It includes sections and chapters on the qualities of a good negotiator, the features of a "win-win" situation, what you can learn from negotiating with your spouse, and how negotiating styles differ. The final chapter is in "test" form, so that readers can assess their own progress. McCormack is the author of "What They Don't Teach You at Harvard Business School".
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A pioneer in the sports marketing industry offers a consummate guide to negotiating like a champ in any business situation. McCormack is one of the most plain-speaking and credible business teachers we have, and he comes across especially well in this relaxed studio recording. Though the principles here are powerful, he's a humble teacher for someone at his level. His delivery is so understated that listeners discover the value of his ideas naturally rather than having to work around an overzealous sales pitch. He's an icon in his industry who truly understands how people in a business context reach agreements. A classic lesson and a worthy addition to any manager's personal audio library. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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