Electronic Commerce: Principles and Practice

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9780120959778: Electronic Commerce: Principles and Practice

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.

The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.

  • Offers a generalist's overview of the field and its major players for people with little or no technical background
  • Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications
  • Projects and hands-on exercises conclude each chapter

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From the Back Cover:

"E-commerce" is a buzz-word, but many people have little idea about the technologies, processes, and business applications surrounding it. Beginning business, economics, and finance students are required to learn about the fundamentals of the Internet and e-commerce. "Computer literacy" for many business people now includes knowing about the successful design and management of an e-commerce program: examining business issues and e-commerce strategies, and grasping the ways that these can be integrated with technology and infrastructure requirements. Electronic Commerce is the book for these people because it covers the concepts and foundations of electronic commerce as they relate to various decision-making scenarios in the Internet world.

Electronic Commerce is a comprehensive book that mixes descriptive information about the Internet and electronic commerce with practical applications and actual case studies. Among important issues covered are intranets/extranets, electronic data exchange, electronic payment systems, supply chain management, auctions on the Web, marketing and advertising on the Web, new hardware and software technologies, security issues, and building a successful e-commerce site, as well as personal, social, organizational, legal, and tax issues. Every chapter starts with an industry profile and two information boxes, which serve as case studies and the bases for further discussions on the practical applications of specific electronic commerce topics. Projects and hands-on exercises conclude each chapter.

About the Author
Hossein Bidgoli, Ph.D., is Professor of Management Information Systems at California State University. A master teacher and articulate speaker, Dr. Bidgoli helped set up the first PC lab in the United States. He is the author of 40 textbooks, 25 manuals, and numerous technical articles and papers on various aspects of computer applications and information systems published and presented throughout the world. A double winner of meritorious performance and professional and promise awards, Dr. Bidgoli has been a systems analyst and information systems consultant. He was also Director of the Microcomputer Center at Portland State University.

About the Author:

Hossein Bidgoli, Ph.D., is professor of Management Information Systems at California State University, Bakersfield. Dr. Bidgoli helped set up the first PC lab in the United States. He is the author of 40 textbooks, 26 manuals, and more than three dozen technical articles and papers on various aspects of computer applications and information systems that have been published and presented throughout the world.Dr. Bidgoli is a two-time winner of Meritorious Performance and Professional Promise Award for 1985-86 and 1988-89, School of Business and Public Administration, California State University, Bakersfield.

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Book Description Elsevier Science Publishing Co Inc, United States, 2001. Hardback. Book Condition: New. 230 x 156 mm. Language: English . Brand New Book. This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book s chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. Bookseller Inventory # AA59780120959778

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ISBN 10: 0120959771 ISBN 13: 9780120959778
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Book Description Elsevier Science Publishing Co Inc, United States, 2001. Hardback. Book Condition: New. 230 x 156 mm. Language: English . Brand New Book. This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book s chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. It offers a generalist s overview of the field and its major players for people with little or no technical background. Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications. Projects and hands-on exercises conclude each chapter. Bookseller Inventory # AA59780120959778

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