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Understanding Your Users: A Practical Guide to User Research Methods (Interactive Technologies) - Softcover
Synopsis
This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present...
About the Authors
Kathy Baxter is a Principal User Researcher at Salesforce. Her research focus has spanned web search, privacy, advertising, enterprise applications, mobile, and more. Previously, Kathy managed the UX Infrastructure team, which supports research globally across Google including research ethics, participant recruitment, research labs, and the development of research tools. Prior to Google, she worked as a Senior Researcher at eBay and Oracle. She received her Bachelors of...
From the Back Cover
This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as...
"About this title" may belong to another edition of this title.
- PublisherMorgan Kaufmann
- Publication date2015
- ISBN 10 0128002328
- ISBN 13 9780128002322
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages568
- Rating
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Understanding Your Users: A Practical Guide to User Research Methods
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ISBN 10: 0128002328
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Understanding Your Users: A Practical Guide to User Research Methods
Published by
Morgan Kaufmann Publishers, 2015
ISBN 10: 0128002328
ISBN 13: 9780128002322
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