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Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line - Softcover
Synopsis
Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data-not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive...
About the Author
Mike Fritz has been helping businesses make their products both more usable and useful for over 20 years. An ardent proponent of the user-centered design process, he’s helped to maximize the user experience for Verizon, Monster, GlaxoSmithKline, Lilly, Forrester, Rue La La, and Peoplefluent, among others. He holds a Masters in Science in Human Factors in Information Design from Bentley University.
Paul D. Berger is a Visiting Scholar...
Review
"The writing is clear and lucid. The authors make highly technical content, including the use of necessary equations, readable and understandable... all UX researchers, no matter their experience level, should find this book valuable and so it is recommended." --Computing Reviews
"About this title" may belong to another edition of this title.
- PublisherMorgan Kaufmann
- Publication date2015
- ISBN 10 0128006358
- ISBN 13 9780128006351
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages396
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Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line
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