Effective Public Relations - Softcover

Cutlip, Scott M.; Center, Allen H.; Broom, Glen M., Ph.D.

Softcover

ISBN 10: 0130082007 ISBN 13: 9780130082008

Publisher: Prentice Hall, 2005

Synopsis

Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

About this title

From the Publisher:

This "bible" of the public relations field continues in its role as the single most authoritative and comprehensive text/reference for serious students of public relations. This revision provides a comprehensive introduction to the theory and practice of public relations. Rather than simply describing the practice, the text gives students a conceptual framework for understanding the concepts, origins, principles, and theories underpinning this emerging professional practice.

About this edition

• Publisher: Prentice Hall
• Publication date: 2005
• ISBN 10: 0130082007
• ISBN 13: 9780130082008
• Binding: Paperback
• Number of pages: 486