Introduction to E-Commerce - Softcover

Turban, Efraim; King, David R.

Softcover

ISBN 10: 0130094056 ISBN 13: 9780130094056

Publisher: Pearson College Div, 2002

Synopsis

Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.

About this edition

• Publisher: Pearson College Div
• Publication date: 2002
• ISBN 10: 0130094056
• ISBN 13: 9780130094056
• Binding: Paperback
• Number of pages: 537