This easy-to-use book gives future managers, engineers, technologists and technicians both the tools and know-how to guide an organization to world-class quality and competitiveness. Straightforward in approach, it helps readers understand both the “big picture” behind Total Quality Management as well as its individual elements, and readily applies theories and principles to the real world today. Organized into two part: quality management's philosophy and concepts; and tools and techniques. Examines global integration and Asian economic trends; the future of quality management; revolutionary thinking in strategic planning; beliefs vs. behavior and why they are often different; global partnering and education/business partnerships; value perception and customer loyalty; problem-solving in a total-quality setting, and much more. For anyone interested in learning more about quality management.
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David L. Goetsch is provost of the joint campus of the University of West Florida and Okaloosa-Walton Community College in Fort Walton Beach, Florida, where he also serves as professor of quality and safety management. He also administers Florida's Center for Manufacturing Competitiveness that is located on this campus and is president of The Management Institute, a private company dedicated to the continual improvement of quality, productivity, and competitiveness. Dr. Goetsch is cofounder of The Quality Institute, a partnership of the University of West Florida, Okaloosa-Walton Community College, and the Okaloosa Economic Development Council. He currently serves on the executive board of the Institute.
Stanley B. Davis was a manufacturing executive with Harris Corporation until his retirement in 1991. He was founding managing director of The Quality Institute and is a well-known expert in the areas of implementing total quality, statistical process control, just-in-time manufacturing, benchmarking, ISO 9000, and ISO 14000. He currently serves as professor of quality at the Institute and heads his own firm, Stan Davis Consulting.Excerpt. © Reprinted by permission. All rights reserved.:
At one time in history, Great Britain was the world's leader in commerce and industry. Eventually, the United States emerged as a major friendly competitor. Then, following World War II, the United States took over as the undisputed world leader of commerce and industry. During these postwar years, while the United States was enjoying unparalleled prosperity, Japan and Germany were rebuilding from the ashes of the war. With a great deal of help from the United States, Japan was able to rebound and during the 1970s began to challenge the United States in such key manufacturing sectors as automobiles, computers, and consumer electronics. By 1980 Japan had emerged as a world-class competitor and a global leader in selected areas of commerce and industry. German industry had also reemerged by this time.
As a result, the United States found itself losing market share in economic sectors it had dominated (and taken for granted) for decades. At first, industrialists in the United States turned their backs on the lesson their counterparts in Japan, Germany, and other leading industrialized countries had learned. This lesson was that the key to competing in the international marketplace was to simultaneously improve both quality and productivity on a continual basis. However, as more and more market share slipped away, the message started to sink in to the United States. This belated awareness gave rise to a quality movement that began to take hold. Its progress was slow at first. However, an approach to doing business known as the total quality approach to quality management has caught on and is now widely practiced.
The total quality philosophy is an approach to doing business that focuses all of the resources of an organization on the continual and simultaneous improvement of both quality and productivity. The purpose of the total quality approach is to continually improve the organization's performance and, in turn, competitiveness.
WHY WAS THIS BOOK WRITTEN, AND FOR WHOM
This book was written in response to the need for a practical teaching resource that encompasses all of the various elements of the total quality approach and pulls them together in a coherent format that allows the reader to understand both the big picture and the specific details of total quality. It is intended for use in universities, colleges, community colleges, corporate environments, and any other settings in which people want to learn to be effective agents of the total quality approach or are attempting to implement total quality. Students enrolled in technology, engineering, or management programs will find this book both valuable and easy to use. Practitioners in corporate settings will find it a valuable guide in helping them understand and implement total quality.
The direct, straightforward presentation of material focuses on making the theories and principles of total quality practical and useful in a real-world setting. Up-to-date research has been integrated throughout in a down-to-earth manner.
ORGANIZATION OF THIS BOOK
The text consists of 22 chapters. A standard format is used throughout the book. Each chapter begins with a list of its major topics and ends with a comprehensive summary. Following the summary, each chapter contains end material consisting of key terms and concepts, factual review questions, a critical thinking activity, discussion assignments, and endnotes. The endnotes provide readers with comprehensive lists of additional reading and research material that can be pursued at the discretion of the student and/or the instructor. The other end material is provided to encourage review, stimulate additional thought, promote discussion, and facilitate additional research.
HOW THIS BOOK DIFFERS FROM OTHERS
Most books on the market deal with one of the several elements of total quality, such as teamwork, just-in-time manufacturing, scientific measurement (SPC or quality tools), continual improvement, employee involvement, and so on. Many of the books available were developed with the advanced-level practitioner in mind rather than the beginner. Few of the books on the market were formatted for use in a classroom setting. This book was written to be both comprehensive and in depth. Fill of the elements of total quality are covered, including several that receive little or no attention in other total quality books (i.e., partnering, manufacturing networks, and how to implement total quality). Each of these subjects is covered in sufficient depth to allow a beginner to learn everything necessary to understand and implement total quality without having to look to any other source of information.
New in the Fourth Edition
The fourth edition contains major improvements that reflect both changes in the global marketplace and feedback from customers. These include the following:
Also available from the publisher is an instructor's resource manual that contains a test bank of questions, suggested answers to review questions, and a set of transparency masters.
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