An introduction to the subject of marketing research. This work shows the importance of effective research to the marketing operation and to managerial decision-making. It focuses on a marketing company whilst developing products and services and also features case studies.
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Book Description Financial Times Prentice Hall, 2000. Taschenbuch. Book Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of conducting successful market research. The student is guided through this process in a logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring. In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has been updated to take account of changes within the dynamic marketing environment. 496 pp. Englisch. Bookseller Inventory # INF1000034920
Book Description Financial Times/ Prentice Hall, 2000. Print on Demand (Paperback). Book Condition: New. 5. Bookseller Inventory # DADAX0130117536
Book Description Financial Times Prentice Hall, 2000. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780130117533
Book Description Financial Times/ Prentice Hall, 2000. Print on Demand (Paperback). Book Condition: New. Bookseller Inventory # SONG0130117536